Lékué, a brand of culinary products, bets on the launch of the sub-brand “Bliss”, in order to reframe the habit of eating, turning it into an experience by designing a collection of utensils that is designed to improve the pleasure of eating. 
The collection of tablewear, made with silicone, is based on different utensils that refer to organic corporal forms; each of them being designed to stimulate an erogenous zone of the body, both male and female. In this way, the aim of the collection is to stimulate the game of eating between a couple, thus creating a pleasant and erotic experience for them.